Why Smartphone Laser Tag (Augmented Reality) Will Never Work

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With the rise of smartphones in the last 10-15 years, it was only a matter of time before the home laser tag industry would come up with a smartphone laser tag concept.

Several smartphone laser tag sets with augmented reality effects have been released so far, but with mixed results. Smartphones are a necessity in today’s society and home laser tag is a popular game, so why is it that smartphone laser tag hasn’t been very successful yet?

In this article I am going to explain why, and I will also be looking at a few smartphone laser tag products that haven’t met expectations.

What Is Augmented Reality?

Most of us will be familiar with the concept of virtual reality. It’s basically computer-generated environments that we can interact with.

Augmented reality (AR) is a bit different. AR is the result of using technology to superimpose information — sounds, images and text — on the real world we are seeing. It adds to the reality, rather than replacing it.

In terms of smartphone augmented reality laser tag, this means your smartphone screen displays extra elements on top of what you are seeing. Not all smartphone laser tag sets offer true augmented reality though, but the concept is often very similar.

3 Reasons Why Smartphone Laser Tag Will Never Work

So here are three reasons why I believe the smart phone home laser tag concept will never be successful.

1. Cell Phones Continuously Evolve

Cell phones have a market lifespan shorter than your thumb. That new iPhone you bought yesterday will be outdated tomorrow. Okay, slightly exaggerated but I’m sure you get the point.

Can you imagine the huge ongoing cost of having to stay up to date with the ever evolving smartphone market? Smartphone laser tag guns and their apps will need to continuously evolve with that market otherwise they will end up being outdated and incompatible.

Hex3 smartphone laser tag

With normal, old-school home laser tag, this problem doesn’t exist. You build a product, fine-tune it based on reviews, and then you simply keep marketing and selling the product. No real need to keep developing new versions once the product is stable.

2. Smartphone Laser Tag with Augmented Reality Is Dangerous

Yes, I think smartphone laser tag is potentially very dangerous.

The first problem I’m seeing is that running around while focusing on your smartphone screen is an accident waiting to happen. Sure, you won’t be looking at that little screen non-stop, but with true augmented reality, that smartphone screen will be your main focus. And that’s risky, especially when playing battles outside on the streets.

The other danger I’m foreseeing is a bit different. Picture this, you see a dude running around with a laser tag gun in his hands. He’s a bit far away, so you can’t see things clearly. Then you see another dude coming around the corner, also carrying a gun.

Get it? That could get ugly…

3. It’s Just Not Old-School Enough

Okay, I’ve said it before, I am an old-school kinda guy. For me, the fun of laser tag (and also Nerf) is aiming at and shooting each other without all the unnecessary tech. You grab a gun and start chasing your enemy. It’s as simply as that.

I do like a scoring system of course. Some form of tech to keep track of scoring is definitely a good thing to have. But smartphone laser tag, with augmented reality, it sounds great on paper but I find the extra bells and whistles hugely distracting.

3 Examples of (Failed) Smartphone Laser Tag Products

Let’s have a closer look at a few concrete examples of smartphone augmented reality laser tag products that have either completely failed, or haven’t yet met the high expectations.

1. Hex3 AppTag Laser Blaster

Launched on Kickstarter in 2012, the Hex3 AppTag Laser Blaster was one of the first home laser tag products that allowed for a smartphone to be attached to the gun to enhance the laser tag experience.

While it reached its goal of raising $30K, it doesn’t look like the product ever took off, and updates stopped within the year. I think one of the issues with the product was compatibility with different smartphone brands and models.

Check out this video to see what the Hex3 AppTag Laser Blaster was all about:

 

2. Father.IO

Funded through Indiegogo, Father.IO is a unique smartphone laser tag system that uses an inceptor that needs to be attached to a cell phone. This device together with an app turns your smartphone into a laser tag gun.

And that’s also the biggest issue I am seeing with the Father.io product. You’re not actually using a real laser tag gun. Your smartphone is the laser tag gun. While this is certainly a revolutionary concept, it just feels weird to be shooting with your smartphone.

The fun with laser tag, in my opinion, is that you’re shooting each other with gun-shaped toys. Aiming and shooting with a smartphone takes that fun away. It’s just a bit counter-intuitive.

Here’s a video for you to get an idea of how Father.IO works:

 

Pretty cool, right? It’s obvious that they’ve invested heavily in their marketing and I personally really do appreciate the passion they seem to have for their product.

I don’t actually know for sure how successful or how unsuccessful this product really is. They seem to have generated a good amount of money on the Indiegogo website, and you can still buy the inceptor there.

But I’m thinking this product isn’t super successful right now, or will otherwise simply disappear within a few years. Looking at recent updates and comments placed (and reading between the lines), and the fact that this product doesn’t seem to be for sale anywhere else, makes me think things aren’t going too well.

I hope I’m wrong though! I wish them all the best and I actually do hope they will succeed. I love it when people get together and design and create a brand new product from scratch. But I have low expectations, mainly because I’m simply not a fan of smartphone or augmented reality laser tag.

3. Recoil Laser Tag by Skyrocket

Released in 2017 by tech-entertainment company Skyrocket, Recoil is a revolutionary augmented reality laser tag system that allows up to 16 players to participate in one and the same battle.

Recoil evolves around a central Wifi game hub that functions as a GPS enabled local network router. Each blaster in a battle uses a smartphone with an app that connects to the game hub. The features on paper are pretty amazing but, as you can imagine, the system is also quite complicated.

Watch this short video for a visual introduction to Recoil laser tag:

 

It’s still early days for Skyrocket though. At the time of writing they are still selling their smartphone laser tag sets. I actually quite like the concept behind it, with a centralized unit, and the blasters, I must admit, do look pretty cool.

Hopefully they’ll be able to improve their product further and that sales will increase.

Buy on Amazon

Latest Smartphone Laser Tag Set: Nerf Laser Ops Pro

Can Nerf be our smartphone laser tag savior? I do hope so because their Laser Ops Pro product, released in 2018, is actually really cool.

The best part? You don’t necessarily need to attach your smartphone to the gun in order to play. You can play a great laser tag battle with Laser Ops Pro without using any smartphones at all.

In other words, the smartphone aspect is fully optional. Without the use of the app, the Laser Ops Pro blasters are fully functional, with light and sound effects, indicators for health, ammo and teams, quick-reload button, and more.

Nerf Laser Ops Pro Deltaburst blaster

Buy on Amazon

They are pretty awesome laser tag blasters, without the augmented reality effects. If you do want to use your smartphone, you can either attach it to the blaster or to your arm with the special armbands that are provided.

Download the corresponding app and you’re good to go!

Thomas Dunnett

I'm a huge fan of Nerf blasters, home laser tag, and other real-life action games that keep us active, social and young at heart.

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